Online Course on DIY Distribution
A few years ago, I consulted with documentary filmmakers Christopher Rufo and Keith Ochwat. After successfully premiering at AFI Docs, Chris and Keith thought their documentary Age of Champions about the Senior Olympics was going to get some attention from distributors. They ended up receiving measly offers and decided to self-distribute. Over the course of two years they ended up organizing over 3,000 screenings and grossed over $1.5 million in online sales.
Chris and Keith have since launched the Filmmaker.MBA, an online community and course teaching documentary filmmakers how to find an audience, distribute their work, and build long-term careers. The course includes video lessons, case studies, action plans, and interactive webinars on direct distribution strategy and tactics.
Chris and Keith have shared a 10% off discount code if you’d like to sign up — just enter the discount code EDIT when you check out. You can also sign up for their free seven day email course on their site.